On the occasion of its 140th Anniversary, Stock Group launches Bitterissimo, the new “aperitif” inspired by the eccentric style of Casa Stock and exclusively dedicated to the HoReCa channel.
Bitterissimo
A manifesto-name for a bitter with a strong character, which conquers sight and smell with its intense ruby red color and its intriguing and decisive aromas: a personality that Break has translated into an equally decisive, eccentric, resolute visual identity.
Deliberately excessive, Bitterissimo's design is an extraordinary exercise in style using a hyperbolic figure: inspired by the artistic movements Coevi during Casa Stock’s golden age period, from the futurism of Marinetti and Depero to the international avant-garde, it takes up their typographical acrobatics with a gigantism that makes the brand name a full-label artwork, while preserving its readability - a bold character, enhanced by the massive use of gold on a dark background.
And the tagline also lives in lively extravagance, "the superlative aperitif that creates the diversion", positioning Bitterissimo as the alternative bitter to give a twist to the usual Negroni, to classic cocktails or to the traditional Italian bitter&soda. Perfect as an aperitif, Bitterissimo celebrates conviviality according to Casa Stock: "the good things in life are made to enjoy, savor and share", Lionello Stock used to say, whose signature in gold closes and ennobles the bottle.
