Adisruptive visual identity for a project that is revolutionizing the market: from horizontal to vertical. Salads no longer grow in country gardens, and its image is no longer just green. It now reflects the full spectrum of colors, offering a taste that will surprise you, thanks to the innovative paradigm of Planet Farms and design by Break.
FRESCAAH
Once again, Planet Farms has entrusted Break Design to evolve its brand identity, breaking the conventional rules of an ultra-conservative sector. The result? A brand identity that stands out on the shelf for its uniqueness and character.
FRESCAAH is the new line name, chosen to convey the product’s unique experience: extremely fresh, with larger and crispier leaves. This is all communicated through the brand’s now-signature tone of voice: sharp and ironic, yet always refined, engaging loyal customers while attracting new ones.
This refresh also extends to the Pesto line, aiming to more clearly communicate the uniqueness of its recipe: premium, high-quality ingredients for an authentic and unmistakable flavor.
