Since 1956 in Italy Galatine is synonymous with milk-based candiesthat are as delightful as simple. Like any true icon, the product immediately evokes well-defined sensations: its unique taste, childhood memories, and a reassuring sense of innocence.
The brand's identity has been strengthened by the choice to market exclusively milk tablets for a remarkable 70 years. Its distinctive visual assets are a vintage red logo on a splash of milk, and a background of white and blue stripes.
As the brand extends for the first time into the ice cream category, its iconic strength presents a delicate challenge — a significant step that Sperlari is taking in collaboration with Break.
The brand thus brings its values of genuineness, taste, and conscious pleasure into a new category, presenting a product that remains faithful to its traditional recipe and the unmistakable flavor of Galatine. Made with the same quality ingredients as the candies (primarily Italian milk), the ice cream introduces some "indulgent concessions," such as white chocolate flakes in fiordilatte, the most iconic flavor, alongside strawberry and stracciatella.
Since recognizability and consistency are key, the brand brings its typical storytelling on the new shelves, yet paying attention to the language of the ice cream world of reference, in the right mix of "bring & borrow." The main visual, a swirl of real milk cream, is indulgent yet disciplined, enriched with cheerful and playful elements.
To add a hint of reassurance, an icon in the shape of a candy tablet tells about the "iconic taste" of Galatine. It is finally time to enjoy 70 years of flavor in their freshest and most enticing version.
