As wine originates from the territory, its story combines two founding elements: the landscape and the sign of man. This is why we chose handcrafting as a distinctive stylistic trait of the FiorFiore Coop signature wine range.
A journey in wine in 38 labels
Each wine is presented to the consumers through the original design, entirely handmade, of the landscape of origin: from the rolling Tuscan hills to the Garda Riviera, from the wild Sardinian coasts to the Langhe country chapels, up to the Dolomite peaks and the cliffs of Sicily. Reinterpreted in the unmistakable tones of the FiorFiore palette - from burgundy to black, from beige to dove gray - and embellished with strokes of gold for the great important reds and for foreign wines, each step of this journey anticipates a unique tasting experience, revealing the character and typicality of each wine.
38 labels selected by Coop in collaboration with the Italian Sommelier Association: a collection of DOC, DOCG and AOC signed by the most prestigious national and international cellars - wines that invite you to a more conscious sharing experience, broadening your knowledge to range among the most refined proposals, not forgetting the classics. How to choose in such a wide range? Color will help to distinguish the whites from rosés, young reds from important ones, foreign and dessert wines, in perfect balance between coherence and range navigation.
Sparkling wines are an exception – they’re always exceptional! Each one stands for its unmistakable character, from Franciacorta to Prosecco, from Champagne to Alta Langa… so the label is a respectful homage to the different sparkling wine traditions, declining their codes and stylistic features in the FiorFiore mode.