Kinder has always connected hearts and minds in a perfect synthesis of taste and simplicity. But what happens when their iconic simplicity meets the irresistible sweetness of cookies? An extraordinary product is born, as crunchy as the typical American biscuits and as unique as Kinder.
Kinder Cookies
This is the message that comes through the graphics of the packaging – developed with Break - combining the distinctive features of the brand (essentiality and iconicity) with the typical codes of the cookie category (crunchiness and indulgence).
The result is a brand statement: a simple, light, genuine style conveys all the crunchy pleasure of the new biscuit. It does so through a scratchy, rustic logo and visuals that highlights the crispness of a fragrant and tempting pastry - studded with chips of legendary Kinder chocolate.
