AA new logo and visual identity mark the beginning of a revolutionary phase in the history of Probios, an Italian company that has been a pioneer in organic products and is now a major player in health-oriented nutrition on an international level.
Probios – Rebranding
With a product portfolio of over 850 items, including 490 gluten-free and organic products, and 75% of foods featuring functional claims (like "sugar-free," "lactose-free," "high protein," "keto"), Probios has chosen Break as a partner in its journey beyond organic as the key benefit of its brand proposition. While organic remains a foundational guarantee of the superior quality of Probios products, it does not encompass the entire promise, which is now more than ever focused on meeting the diverse facets of the growing demand for wellness at the table.
“Health, taste, innovation” is indeed the tagline that encapsulates the new Probios manifesto: a culture of nutrition that, through tasty and quality products, aims to improve the lives of individuals and the planet – without sacrifices, with endless choices, and with the assurance of one of the most reputable players in the industry since 1978.
This is why the logo becomes the star of an assertive, informative, and reassuring brand packaging that combines clarity of function with appealing presentation, inviting people to eat with their eyes and choose with their brains.
How to navigate such a vast and complex shelf? Thanks to a packaging system that brings the brand promise to life in a direct and precise manner, dividing the offerings into different “worlds” with a simple and modern device: a multicolored logo that interprets each nutritional need with a different color shade, highlighted by the segment band.
Eating better, with taste, is now easier thanks to Probios!