AA new logo and visual identity mark the beginning of a revolutionary phase in the history of Probios, an Italian company that has been a pioneer in organic products and is now a major player in health-oriented nutrition on an international level.
Probios – Rebranding
With a product portfolio of over 850 items, including 490 gluten-free and organic products, and 75% of foods featuring functional claims (like "sugar-free," "lactose-free," "high protein," "keto"), Probios has chosen Break as a partner in its journey beyond organic as the key benefit of its brand proposition. While organic remains a foundational guarantee of the superior quality of Probios products, it does not encompass the entire promise, which is now more than ever focused on meeting the diverse facets of the growing demand for wellness at the table.
“Vivi il benessere, scegli il gusto” è infatti il tagline che sintetizza il nuovo manifesto Probios: una cultura della nutrizione che, attraverso prodotti gustosi e di qualità, contribuisca a migliorare la vita dell’uomo e del pianeta – senza rinunce, con infinite possibilità di scelta e con la garanzia di uno dei più autorevoli player del settore, dal 1978.
This is why the logo becomes the star of an assertive, informative, and reassuring brand packaging that combines clarity of function with appealing presentation, inviting people to eat with their eyes and choose with their brains.
How to navigate such a vast and complex shelf? Thanks to a packaging system that brings the brand promise to life in a direct and precise manner, dividing the offerings into different “worlds” with a simple and modern device: a multicolored logo that interprets each nutritional need with a different color shade, highlighted by the segment band.
Eating better, with taste, is now easier thanks to Probios!