In both design and fashion, every project is an opportunity to tell extraordinary stories. Our recent work on Kocca’s Rebellion Chic fragrance is a perfect example of how elegance and audacity can converge into a unique narrative.
Rebellion Chic goes beyond the concept of a simple fragrance; its visual communication embodies nonconformity and sophistication.
At Break, we have created a sensory experience that perfectly reflects the essence of an inner and outer journey.
Inspired by Kocca’s “The Glam Explorer” collection, the fragrance evokes the enchanting atmosphere of desert dunes at sunset. Golden and earthy hues create a sophisticated and dreamlike environment, highlighting the beauty of the journey itself rather than the destination.
The packaging design was crafted to reflect this essence. We selected a minimal and modern glass profile, complemented by a cap that resembles a smoothed stone, symbolizing preciousness and naturalness. The golden box, adorned with a pattern reminiscent of an endless stretch of sand, directly references the desert landscapes that inspire Kocca's style.
The brochure and the advertisement enhance this experience, representing a young and rebellious woman determined to live a life without compromise. Rebellion Chic is designed for those seeking freedom in everyday life and adventure, offering a fragrance that is a declaration of sensuality and independence.
With Rebellion Chic, we have achieved a perfect synthesis of design and storytelling, delivering a product that celebrates the essence of sensuality and authenticity.
