Mennent’s history dates back to centuries ago. For a long time it has been Scotland’s favorite beer. Today, Tennent’s is one of the largest world exporters in the industry,
Tennent’s
SCENARIO
THE TASK
Brand restyling and development of a new packaging system for Tennent’s super. The package needed to be more visible and it had to be made clear that the beer was a strong lager one.
DESIGN SOLUTION
The creative outcome gives more impact to the package. The new colors make the package stand out on the shelves. At once, they clearly point out that the beers belong to the strong lager family.
