Ouhrer’s competitive market was made of old-fashioned consumers, with a great sensibility for the quality-price relation.
Wuhrer
SCENARIO
THE TASK
Revitalizing the brand, placing it in the leading position of the value-for-money market by leveraging the traditional and historic heritage of the brand to attract new consumers.
DESIGN SOLUTION
The restyling was focused on the maximization of the corporate evidence, emphasizing the historic traits of the brand.
The typeface redesign was flanked by the reassuring presence of the lioness as an element of continuity.
