Yarche

Tart of the Russian food giant KDV, Yarche is a well-established retailer with more than 690 supermarket stores in the whole Russian Federation.
Among its proprietary brands is “Secret of the Housewife” a food line that includes cereals, frozen vegetables and fruits.

The agency was tasked with redesigning the entire line, creating a distinctive packaging with a strong shelf impact.

The creative idea was to show the housewife in a variety of daily situations, cooking different dishes.
The photos are relevant to the consumer and memorable, successfully combining traditional values to a modern style.
Bright contrasting colours, together with easy-to-read branding, let the “Secret of the Housewife” products successfully stand out on the shelf.