The history of Yomo dates back to 1947. Today the firm is a market leader and one of the most recognized brands in Italy.
Yomo
SCENARIO
THE TASK
It is needed to differentiate the product from the competition by a packaging design that conveys the freshness and the great taste of the product.
DESIGN SOLUTION
The solution helps in a significant way to re-position the brand by claiming a territory that is slightly closer to the dessert world. The distinctive traits of the mother brand have been retained thanks to a visual continuity with the institutional codes.
