Cucina di famiglia

“Cucina di Famiglia" is not just the payoff created for the Zerbinati brand: it’s the message that represents the essence of the brand and its promise to consumers. Zerbinati offers original and innovative ready meals that meet the needs of modern consumers; each dish is prepared with carefully selected, fresh ingredients to provide taste and wellness without compromise.

Break collaborated with Zerbinati to define the brand language and storytelling across all its product lines, enhancing the brand’s image and developing functional and appealing solutions for a diversified range of products. The project maintained consistency with the brand’s identity and values while adapting to an increasingly culinary-oriented market context.

We created an impactful design language that stands out on the shelves for its colors and clarity; from single servings to larger packages, each pack is designed to make the ready-meal experience simple and enjoyable, highlighting the freshness and naturalness of Zerbinati’s products. Each visual element is designed to tell a story: through its design, Zerbinati celebrates the art of healthy, high-quality cuisine, making the brand a reference point for those looking for ready meals that retain all the flavor of homemade dishes.